Wine Industry Stakeholder Interview Guide

Importer Questions

Focus: Understanding import processes, regulations, and market opportunities for orange/amber wines

What are the current major regulatory challenges for importing natural/orange wines?

How do TTB label approval processes differ for orange/amber wines?

What specific documentation is required for natural wine imports?

Probe: Special requirements for skin-contact white wines?

Which US markets show the strongest demand for orange/natural wines?

What pricing strategies work best for introducing new wine categories?

How do you educate distributors about new wine styles?

What are the specific storage requirements for orange wines?

How do you manage temperature control during shipping?

What are typical lead times from order to delivery?

Focus: Understanding distribution channels and buyer preferences

Which account types are most receptive to orange/natural wines?

What price points work best in different channels?

How do you position orange wines to different account types?

What sales materials are most effective for orange wines?

How do you train sales teams on natural wines?

What objections do buyers typically raise?

Focus: Understanding consumer behavior and retail strategies

How do you educate customers about orange/natural wines?

What are common customer questions/concerns?

Which marketing materials are most effective?

How do you display orange wines in store?

What promotional strategies work best?

How do you manage inventory for this category?

Focus: Understanding market trends and consumer education needs

What are the emerging trends in natural/orange wine consumption?

Which consumer segments are most interested in these wines?

What education approaches are most effective?

What are key quality indicators for orange wines?

How do you explain skin contact to consumers?

What food pairing strategies work best?