Georgia, known for its 8,000-year winemaking tradition, represents a unique opportunity in the Massachusetts wine market. The state's UNESCO-recognized Qvevri winemaking method and natural wine traditions align well with Massachusetts' sophisticated wine consumers. Here's what you need to know about importing Georgian wines to Massachusetts:
Massachusetts Labeling Requirements
Massachusetts has specific labeling requirements that must be met before Georgian wines can be sold in the state:
- Mandatory Label Elements:
- Brand name must be prominently displayed in minimum 2mm lettering
- Class/type designation (e.g., "Red Wine," "White Wine") in English
- Name and address of importer prefixed with "Imported By"
- Net contents in metric measurements
- Alcohol content stated as "X% ALC/VOL"
- Government health warning in specified format
- Georgian-Specific Requirements:
- All Georgian text must have English translation
- PDO (Protected Designation of Origin) regions must be accurately translated
- Traditional terms like "Qvevri" must include explanation in English
- Vintage year must be verified and match documentation
Documentation and Compliance
- Required Georgian Documentation:
- VI-1 form from Georgian National Wine Agency
- Certificate of Origin showing PDO status if applicable
- Laboratory analysis from approved Georgian facility
- Qvevri certification if traditional method used
- Massachusetts Filing Requirements:
- Brand registration with ABCC: $50 per label
- Monthly excise tax reports
- Annual volume reports
- Direct shipping permit if applicable
Financial Considerations
- Import Duties and Fees:
- Federal: 14.9¢/liter for still wines under 14% ABV
- MA State tax: $0.55/gallon
- Label registration: $50/label annually
- Quality control testing: $200-300 per SKU
- Transportation Costs:
- Sea freight (Poti to Boston): $2,500-4,000/container
- Temperature-controlled storage: $2-3/case/month
- Insurance: 1-1.5% of declared value
- Last-mile delivery: $25-35/pallet
Process Timeline
- Pre-Import Phase (6-8 weeks):
- Label approval: 2-3 weeks
- Brand registration: 1-2 weeks
- Georgian documentation: 2-3 weeks
- Import Phase (4-5 weeks):
- Ocean transit: 18-25 days
- Customs clearance: 3-5 days
- State inspection: 1-2 days
Massachusetts Market Considerations
- Target Markets:
- Natural wine focused retailers
- Eastern European specialty stores
- High-end wine shops in Boston metro area
- Restaurant groups specializing in European cuisine